Direct Sales
Developing a better way for businesses to succeed in today’s construction equipment rental & sales markets.
“Eric, we need a complete revamping and consolidation of some brands on our Direct Sales LLC website.”
Adapting to the ever-changing times is a gargantuan task. Updating a construction equipment supplier’s customer-forward website is about the same. Done alongside the good folks who brought you Portable Tool Inc., this rock-solid rebranding effort was based on the concept of modernization.
With that in mind, we decided to join forces with their partnership management team to design a dynamic site based on a central element: the manufacturers.
ART DIRECTION
BRANDING
CONCEPTING
UI / UX
VISUAL DESIGN
Cleaning up
the catalog
Without being able to process several thousand photographs from various sources, we highlighted them in a clear and uncluttered environment under their individual manufactures.
Varied and rich content
Apart from the manufacturers, Direct Sales wanted to offer varied and rich content around the brand, the partners, their philosophy, and their concerns for quality.
Available
everywhere
In order to guarantee flawless access to the entire catalog, at any time and anywhere, the site has been optimized to be fully responsive.
