ABOUT
15+
YEARS OF EXPERIENCE
300+
PROJECTS EXECUTED
MILLIONS
OF USERS REACHED
3
CERTIFICATIONS
BFA IN
COMMUNICATIONS DESIGN
15+
YEARS OF EXPERIENCE
300+
PROJECTS EXECUTED
MILLIONS
OF USERS REACHED
3
CERTIFICATIONS
BFA IN
COMMUNICATIONS DESIGN
I solve brand challenges through strategic design, compelling visuals, and user-focused solutions.
I solve brand challenges through strategic design, compelling visuals, and user-focused solutions.
I solve brand challenges through strategic design, compelling visuals, and user-focused solutions.
I solve brand challenges through strategic design, compelling visuals, and user-focused solutions.
With over 15 years of experience in brand strategy, web design, and print design, I help businesses develop scalable, user-centered solutions that drive growth and boost customer engagement. By combining strategic branding, responsive web design, and high-impact visual communication, I deliver results-driven creative that elevates digital presence and strengthens brand identity.
Expertise
Production Design
Ai Design
Web Design
UI/UX Design
Brand Strategy
Logo Design
Print Design
Packaging Design
Project Managment
Career
Senior Product Designer | Brand Strategist | Project Manager
Design With Eric
Jan 2010 – Present
Worldwide
(15 Years)

Digital Marketing Manager | Brand Strategist
Helio Supply
Nov 2016 – Jan 2019
Seattle, Washington, United States
(2 Years)

Graphic Designer
Girvin
Jan 2015 – Oct 2016
Seattle, Washington, United States
(2 Years)

Graphic Designer
Magnet Media Films
Jan 2013 – Jan 2015
New York City, New York, United States
(2 Years)

Junior Designer
Long Island Pulse Magazine
Jan 2012 – Jan 2013
Patchogue, New York, United States
(1 Years)
Tools
Frequently Asked Questions
These are some of the most common questions I’m asked—whether in interviews or during early conversations with potential clients. They offer insight into how I work, lead, collaborate, and solve problems as a senior designer. Think of this section as a window into my process, perspective, and what it’s like to have me on your team.
How do you balance business goals with user needs in your design work?
For me, design strategy starts with data. Every solution I propose is backed by research, user insights, or performance metrics—never guesswork. That said, innovation often lives outside the data, and I’m always open to bold ideas. If I disagree with a direction, I speak up with transparency and respect, offering strategic alternatives rooted in UX best practices. Ultimately, I believe the best creative work happens at the intersection of user-centered thinking and business-driven design.
How do you give and receive feedback—especially with stakeholders or junior designers?
Effective communication isn’t one-size-fits-all. I adapt my approach based on the individual or team dynamic—whether I’m giving design critique or collaborating across departments. My style blends emotional intelligence, clarity, and just enough warmth to keep everyone aligned and moving forward. As for receiving feedback, I welcome it openly. Years of working with clients, stakeholders, and creative teams have taught me that critique is essential to growth. I don’t take it personally—I take it seriously. The best work comes from iteration, collaboration, and staying open to better ways of thinking.
How do you stay current with design trends, tools, and technology?
The short answer? Social media. The long answer? I treat staying current like part of the job. I regularly follow thought leaders and design educators on platforms like YouTube and Reddit—names like Flux Academy, Timothy Ricks, and Jesse Showalter are on heavy rotation. I also use curated news apps to stay ahead of emerging UI/UX trends, web design techniques, branding innovations, and creative tech—often from sources I wouldn’t normally seek out, which keeps my perspective fresh. And of course, I keep a pulse on inspiration platforms like Awwwards, Abduzeedo, and Packaging of the World to stay visually sharp across digital and print disciplines.
What’s your approach to leading a design team or collaborating with non-design teams?
Great design leadership is less about directing and more about connecting—people, ideas, and goals. Whether I’m guiding a design team or partnering with non-design departments like product, marketing, or development, my approach is rooted in clear communication, mutual respect, and shared outcomes. I believe in building alignment early, setting expectations collaboratively, and creating space for feedback and iteration. From running creative reviews to translating design decisions for stakeholders, I act as both a strategic partner and a design advocate—making sure we’re solving the right problems and moving the needle together.
What would you say is your greatest shortcoming?
I hold a deep respect for individual expertise and believe in empowering team members to take full ownership of their roles. I naturally set a high bar—not just for myself, but for the teams I collaborate with—because I care about delivering exceptional work. With that, I tend to be very clear and direct when something isn’t aligning with expectations. Over time, I’ve learned that how you say something is just as important as what you say. I’ve intentionally refined my communication style to balance high standards with empathy, ensuring feedback is both actionable and respectful. It’s an ongoing evolution, and one that keeps collaboration productive, positive, and growth-oriented.
How do you balance business goals with user needs in your design work?
For me, design strategy starts with data. Every solution I propose is backed by research, user insights, or performance metrics—never guesswork. That said, innovation often lives outside the data, and I’m always open to bold ideas. If I disagree with a direction, I speak up with transparency and respect, offering strategic alternatives rooted in UX best practices. Ultimately, I believe the best creative work happens at the intersection of user-centered thinking and business-driven design.
How do you give and receive feedback—especially with stakeholders or junior designers?
Effective communication isn’t one-size-fits-all. I adapt my approach based on the individual or team dynamic—whether I’m giving design critique or collaborating across departments. My style blends emotional intelligence, clarity, and just enough warmth to keep everyone aligned and moving forward. As for receiving feedback, I welcome it openly. Years of working with clients, stakeholders, and creative teams have taught me that critique is essential to growth. I don’t take it personally—I take it seriously. The best work comes from iteration, collaboration, and staying open to better ways of thinking.
How do you stay current with design trends, tools, and technology?
The short answer? Social media. The long answer? I treat staying current like part of the job. I regularly follow thought leaders and design educators on platforms like YouTube and Reddit—names like Flux Academy, Timothy Ricks, and Jesse Showalter are on heavy rotation. I also use curated news apps to stay ahead of emerging UI/UX trends, web design techniques, branding innovations, and creative tech—often from sources I wouldn’t normally seek out, which keeps my perspective fresh. And of course, I keep a pulse on inspiration platforms like Awwwards, Abduzeedo, and Packaging of the World to stay visually sharp across digital and print disciplines.
What’s your approach to leading a design team or collaborating with non-design teams?
Great design leadership is less about directing and more about connecting—people, ideas, and goals. Whether I’m guiding a design team or partnering with non-design departments like product, marketing, or development, my approach is rooted in clear communication, mutual respect, and shared outcomes. I believe in building alignment early, setting expectations collaboratively, and creating space for feedback and iteration. From running creative reviews to translating design decisions for stakeholders, I act as both a strategic partner and a design advocate—making sure we’re solving the right problems and moving the needle together.
What would you say is your greatest shortcoming?
I hold a deep respect for individual expertise and believe in empowering team members to take full ownership of their roles. I naturally set a high bar—not just for myself, but for the teams I collaborate with—because I care about delivering exceptional work. With that, I tend to be very clear and direct when something isn’t aligning with expectations. Over time, I’ve learned that how you say something is just as important as what you say. I’ve intentionally refined my communication style to balance high standards with empathy, ensuring feedback is both actionable and respectful. It’s an ongoing evolution, and one that keeps collaboration productive, positive, and growth-oriented.
How do you balance business goals with user needs in your design work?
For me, design strategy starts with data. Every solution I propose is backed by research, user insights, or performance metrics—never guesswork. That said, innovation often lives outside the data, and I’m always open to bold ideas. If I disagree with a direction, I speak up with transparency and respect, offering strategic alternatives rooted in UX best practices. Ultimately, I believe the best creative work happens at the intersection of user-centered thinking and business-driven design.
How do you give and receive feedback—especially with stakeholders or junior designers?
Effective communication isn’t one-size-fits-all. I adapt my approach based on the individual or team dynamic—whether I’m giving design critique or collaborating across departments. My style blends emotional intelligence, clarity, and just enough warmth to keep everyone aligned and moving forward. As for receiving feedback, I welcome it openly. Years of working with clients, stakeholders, and creative teams have taught me that critique is essential to growth. I don’t take it personally—I take it seriously. The best work comes from iteration, collaboration, and staying open to better ways of thinking.
How do you stay current with design trends, tools, and technology?
The short answer? Social media. The long answer? I treat staying current like part of the job. I regularly follow thought leaders and design educators on platforms like YouTube and Reddit—names like Flux Academy, Timothy Ricks, and Jesse Showalter are on heavy rotation. I also use curated news apps to stay ahead of emerging UI/UX trends, web design techniques, branding innovations, and creative tech—often from sources I wouldn’t normally seek out, which keeps my perspective fresh. And of course, I keep a pulse on inspiration platforms like Awwwards, Abduzeedo, and Packaging of the World to stay visually sharp across digital and print disciplines.
What’s your approach to leading a design team or collaborating with non-design teams?
Great design leadership is less about directing and more about connecting—people, ideas, and goals. Whether I’m guiding a design team or partnering with non-design departments like product, marketing, or development, my approach is rooted in clear communication, mutual respect, and shared outcomes. I believe in building alignment early, setting expectations collaboratively, and creating space for feedback and iteration. From running creative reviews to translating design decisions for stakeholders, I act as both a strategic partner and a design advocate—making sure we’re solving the right problems and moving the needle together.
What would you say is your greatest shortcoming?
I hold a deep respect for individual expertise and believe in empowering team members to take full ownership of their roles. I naturally set a high bar—not just for myself, but for the teams I collaborate with—because I care about delivering exceptional work. With that, I tend to be very clear and direct when something isn’t aligning with expectations. Over time, I’ve learned that how you say something is just as important as what you say. I’ve intentionally refined my communication style to balance high standards with empathy, ensuring feedback is both actionable and respectful. It’s an ongoing evolution, and one that keeps collaboration productive, positive, and growth-oriented.
How do you balance business goals with user needs in your design work?
For me, design strategy starts with data. Every solution I propose is backed by research, user insights, or performance metrics—never guesswork. That said, innovation often lives outside the data, and I’m always open to bold ideas. If I disagree with a direction, I speak up with transparency and respect, offering strategic alternatives rooted in UX best practices. Ultimately, I believe the best creative work happens at the intersection of user-centered thinking and business-driven design.
How do you give and receive feedback—especially with stakeholders or junior designers?
Effective communication isn’t one-size-fits-all. I adapt my approach based on the individual or team dynamic—whether I’m giving design critique or collaborating across departments. My style blends emotional intelligence, clarity, and just enough warmth to keep everyone aligned and moving forward. As for receiving feedback, I welcome it openly. Years of working with clients, stakeholders, and creative teams have taught me that critique is essential to growth. I don’t take it personally—I take it seriously. The best work comes from iteration, collaboration, and staying open to better ways of thinking.
How do you stay current with design trends, tools, and technology?
The short answer? Social media. The long answer? I treat staying current like part of the job. I regularly follow thought leaders and design educators on platforms like YouTube and Reddit—names like Flux Academy, Timothy Ricks, and Jesse Showalter are on heavy rotation. I also use curated news apps to stay ahead of emerging UI/UX trends, web design techniques, branding innovations, and creative tech—often from sources I wouldn’t normally seek out, which keeps my perspective fresh. And of course, I keep a pulse on inspiration platforms like Awwwards, Abduzeedo, and Packaging of the World to stay visually sharp across digital and print disciplines.
What’s your approach to leading a design team or collaborating with non-design teams?
Great design leadership is less about directing and more about connecting—people, ideas, and goals. Whether I’m guiding a design team or partnering with non-design departments like product, marketing, or development, my approach is rooted in clear communication, mutual respect, and shared outcomes. I believe in building alignment early, setting expectations collaboratively, and creating space for feedback and iteration. From running creative reviews to translating design decisions for stakeholders, I act as both a strategic partner and a design advocate—making sure we’re solving the right problems and moving the needle together.
What would you say is your greatest shortcoming?
I hold a deep respect for individual expertise and believe in empowering team members to take full ownership of their roles. I naturally set a high bar—not just for myself, but for the teams I collaborate with—because I care about delivering exceptional work. With that, I tend to be very clear and direct when something isn’t aligning with expectations. Over time, I’ve learned that how you say something is just as important as what you say. I’ve intentionally refined my communication style to balance high standards with empathy, ensuring feedback is both actionable and respectful. It’s an ongoing evolution, and one that keeps collaboration productive, positive, and growth-oriented.
Hobbies
NY Rangers Hockey
Gaming
Travel & Exploration
Hiking & Camping
Politics & Social Trends



































