Emerald Nuts
Gettin' nutty with packaging and social media content.
AN OVERHAUL WAS NEEDED
“Please create a brand strategy that’s nuts and disruptive.”
Not only was the Emerald Nuts logo perceived as more of an automotive emblem, but its packaging seemed targeted more towards an older audience. So when Emerald Nuts came to Girvin Inc. and challenged us to make the entire brand millennial friendly and more youthful. We took them up on their demand.
BREAKING OUT OF ITS SHELL
“Packaging, Templates and Sales Kit all look amazing. Thank for all your support Tim & team.”
While Vincent Gonska and Emma Roberts lead the charge with the branding and packaging design of the primary pouches. It was left to me to align the 100 Calorie pouch & box packaging so that it was on brand, but also spoke to that product lines’ target audience.
SHARING OUR NUTS ONLINE
Finally while working with Girvin, I played a major role in the team that brought Emerald to the forefront of branded social media. This launch to the top of the nut selling heap was developed through content that reflects the new brand identity and an energetic voice used to proactively engage existing, and potential community members. As a result the community size doubled and engagement tripled within a year.
