Emerald Nuts
About
Emerald started with a simple truth: snacking should be smart and satisfying. Behind every pouch is a brand that knows crunch, portion, and flavor like the back of its hand—nuts that feel as fun as they are functional. The product already had the bite. But the brand? It needed a louder crunch.
Capabilities
Brand Strategy,
Prdocution Design,
Packaging Design,
Social Media Content
Partners
Girvin Inc
Diamon Foods
The Challenge
Originally, Emerald came to Girvin for packaging and design. What quickly cracked open, though, was a bigger opportunity: an identity shake-up that could ditch the dusty chrome vibes of the past and snack boldly into the future. The goal wasn’t just a new look, but a story—one that could make healthy snacking feel indulgent, energetic, and a little cheeky.
The Solution
Working side by side with the project lead, I helped stretch the new design system into 100 Calorie pouches and boxes, building off the initial pouch design while making sure every pack—from pocket-sized to pantry-sized—felt like part of the same family. My lens (literally) was on the product: through photography that spotlighted the nuts in all their golden, glossy glory, we turned what might have been background texture into the hero shot. The nuts became the star, not the sidekick.
But snacks don’t live on shelves alone. To carry that same energy online, I also jumped in on content creation for Emerald’s social platforms—illustrations, snappy animations, and quick-cut video edits designed to boost engagement and get the new look buzzing. The idea was simple: if the packaging shouted “Get Nutty” in the aisle, the social feeds should echo it in the scroll.
The Value
Since launch, the results have been—well—nuts. The community doubled. Engagement tripled. Retailers embraced the refresh. And consumers started talking about Emerald not just as a healthy choice, but as a brand that actually felt exciting to engage with.
In the end, this wasn’t just a facelift. It was a full-blown brand glow-up. From a faceted emerald mark to photography that made the product practically snackable off the page, every detail was designed to put personality back into the pouch.
The result? A brand identity that’s as bold and crunchy as the product inside.
Emerald Nuts
About
Emerald started with a simple truth: snacking should be smart and satisfying. Behind every pouch is a brand that knows crunch, portion, and flavor like the back of its hand—nuts that feel as fun as they are functional. The product already had the bite. But the brand? It needed a louder crunch.
Capabilities
Brand Strategy,
Prdocution Design,
Packaging Design,
Social Media Content
Partners
Girvin Inc
Diamon Foods
The Challenge
Originally, Emerald came to Girvin for packaging and design. What quickly cracked open, though, was a bigger opportunity: an identity shake-up that could ditch the dusty chrome vibes of the past and snack boldly into the future. The goal wasn’t just a new look, but a story—one that could make healthy snacking feel indulgent, energetic, and a little cheeky.
The Solution
Working side by side with the project lead, I helped stretch the new design system into 100 Calorie pouches and boxes, building off the initial pouch design while making sure every pack—from pocket-sized to pantry-sized—felt like part of the same family. My lens (literally) was on the product: through photography that spotlighted the nuts in all their golden, glossy glory, we turned what might have been background texture into the hero shot. The nuts became the star, not the sidekick.
But snacks don’t live on shelves alone. To carry that same energy online, I also jumped in on content creation for Emerald’s social platforms—illustrations, snappy animations, and quick-cut video edits designed to boost engagement and get the new look buzzing. The idea was simple: if the packaging shouted “Get Nutty” in the aisle, the social feeds should echo it in the scroll.
The Value
Since launch, the results have been—well—nuts. The community doubled. Engagement tripled. Retailers embraced the refresh. And consumers started talking about Emerald not just as a healthy choice, but as a brand that actually felt exciting to engage with.
In the end, this wasn’t just a facelift. It was a full-blown brand glow-up. From a faceted emerald mark to photography that made the product practically snackable off the page, every detail was designed to put personality back into the pouch.
The result? A brand identity that’s as bold and crunchy as the product inside.
Emerald Nuts
About
Emerald started with a simple truth: snacking should be smart and satisfying. Behind every pouch is a brand that knows crunch, portion, and flavor like the back of its hand—nuts that feel as fun as they are functional. The product already had the bite. But the brand? It needed a louder crunch.
Capabilities
Brand Strategy,
Prdocution Design,
Packaging Design,
Social Media Content
Partners
Girvin Inc
Diamon Foods
The Challenge
Originally, Emerald came to Girvin for packaging and design. What quickly cracked open, though, was a bigger opportunity: an identity shake-up that could ditch the dusty chrome vibes of the past and snack boldly into the future. The goal wasn’t just a new look, but a story—one that could make healthy snacking feel indulgent, energetic, and a little cheeky.
The Solution
Working side by side with the project lead, I helped stretch the new design system into 100 Calorie pouches and boxes, building off the initial pouch design while making sure every pack—from pocket-sized to pantry-sized—felt like part of the same family. My lens (literally) was on the product: through photography that spotlighted the nuts in all their golden, glossy glory, we turned what might have been background texture into the hero shot. The nuts became the star, not the sidekick.
But snacks don’t live on shelves alone. To carry that same energy online, I also jumped in on content creation for Emerald’s social platforms—illustrations, snappy animations, and quick-cut video edits designed to boost engagement and get the new look buzzing. The idea was simple: if the packaging shouted “Get Nutty” in the aisle, the social feeds should echo it in the scroll.
The Value
Since launch, the results have been—well—nuts. The community doubled. Engagement tripled. Retailers embraced the refresh. And consumers started talking about Emerald not just as a healthy choice, but as a brand that actually felt exciting to engage with.
In the end, this wasn’t just a facelift. It was a full-blown brand glow-up. From a faceted emerald mark to photography that made the product practically snackable off the page, every detail was designed to put personality back into the pouch.
The result? A brand identity that’s as bold and crunchy as the product inside.
